This was the king of Lemonades guys, this big chunky glass bottle was the real thing. It was plain looking, it was not in any way fancy, just a label and a great product inside. The product is over 150 years old, and contained REAL Lemons, yes the word is REAL, that is one of the reasons it was so tasty to us school kids up and down the country.
In the 1970’s the company was taken over by Whitbread, the beer people, so not only would you find this product in the supermarkets, but it was a must have in the bars too. Of course I never went in the pub under-age. Cough. It was a product that the older generation trusted, and the younger generation would love even more , thanks to Elvis Costello’s dad.
We all remember the great song called “Secret Lemonade Drinker”, well that was sung by Elvis Costello’s dad in the early 1970’s, and when that commercial came on we all sang along.
You would see a guy at night come down the stairs in his pyjamas open the fridge, pour a Lemonade and with the light of the fridge start singing the theme as if he was a pop star. Only to be caught by his wife. It doesn’t sound that funny, but we laughed at it every night in the 1970’s. Honest
This ad won many awards, and young Elvis was actually on the backing track.