Not a chocolate I ever enjoyed myself, but I admit I was probably in the minority. The fruit in the bar ruined the taste of the great Cadburys milk chocolate. But it sold so much, and my dad would scoff down a bar just before “Coronation Street”, so I assume it was edible.
For me the great thing about this bar was the so humorous advertising campaign with the late great Frank Muir, who we best knew in the 1970’s as that clever man on “Call My Bluff”. Frank would be involved in many strange events in the TV ads, which would always end with the following jingle.
“Everyone’s a Fruit and Nut case, It keeps you going when you toss the caber,
Whatever you are doing. Punting, canoeing
It’s nutritious and beauticious To judiciously be chewing.
Everyone’s a Fruit and Nut case If only it could help improve my singing,
A healthy recreation. What a combination Cadbury’s — Fruit and Nut”
Frank would be punting, and in the background you would see so many things happenings, like a Scotsman tossing the Caber, a lady pumping up a huge chocolate bar, and a panto horse running around. It all had ”The Goodies” feel to it, the crazy zany 1970’s. You have all that going on, and Frank playing it straight in a suit, don’t ask why, but it just worked.
The song, or jingle, was sang every day at my school, it was so easy to learn, and so easy to wind up the teachers. Cheers Frank.
Here is another version of the jingle from the 1970’s.
“Everyone’s a Fruit and Nut case I find it very healthy for my ego
It makes one feel more vital As if one had a title!
Lots more fun than plumbing —Or a saxophone recital.
Everyone’s a Fruit and Nut case
For bathing and ballooning it’s essential
For any recreation What a combination!
Cadbury’s — Fruit and Nut”.