This one was a great piece of passive advertising, as I always associated it with just more than a chocolate bar, but with two TV programmes at that time.
The first being “On The Buses”, which although past it’s prime at this time was still a huge No1 ITV comedy series starring Reg Varney and Doris Hare, it had already been going a number of years, and the Double Decker link was the bus they drove every week.
The second was another children’s TV series called “Here Come The Double Deckers”, this was from the beginning of the 1970’s, but was being shown throughout the 1970’s, especially when the chocolate bar came into the UK in 1975.
The Double Deckers series starred many well known faces in walk on parts, and it was all for and all about children. So armed with these two TV cultural events, the Double Decker bar was an inspired idea ,and a great piece of 70’s marketing.
The bar itself consisted of a top and a bottom. The top being nougat, and it was refereed to as the upper deck, and the lower deck consisted of crispy crunch cereal, and they were all wrapped in milk chocolate. They mostly came in twin bars, but were available in many forms.
They were OK, I cannot say they were my favourite, but because of the advertising, and the link to the TV programmes they were always on your mind, and therefore easy to remember.
“Are you missing something on top?” was the tag line often used by comedian Charlie Chuck , his real name was David Kear in the TV commercials, not that I really remember him.
The guy who invented the Double Decker bar was dismissed for using the laboratory without permission, just rewards indeed.