If you are trying to achieve the look of the 1970s with make up, then you need to know that the most important change from the ‘60s to the ‘70s was the skin. A big change occurred during this era due to the feminists, the anti-war movement, and other social changes. Make up changed drastically into the ‘70s to a fresher and more natural look.
In the ‘60s women did their best to achieve the best porcelain look they could with a pale skin tone that was perfect and flawless. This was achieved by applying quite a bit of foundation thoroughly to the face, hairline, neck and even the ears. Women would then apply a thick coat of powder to the face which would give the perfectly flawless look. No blush was used because the goal was to have a clearly defined black lined eye that contrasted entirely with the skin. In the ‘70s, this entire look changed. Women ditched the mascara, artificial eyelashes and heavy caked foundations.
The goal in the ‘70s with makeup was to have a natural look. Women were into pastels and natural looking colors that matched the skin tone. Foundations were rarely used and women went natural. Powder and foundation were tossed out. The goal was to have a fresh and clean looking face that was entirely natural and not fake. This was due to feminists who didn’t feel women needed to wear makeup. Women power was a big factor and women felt beautiful naturally without all of the fake stuff like the lashes and foundation.
If you want to create the ‘70s look with your face today, all you need to do is cleanse it thoroughly. Get a really good moisturizer that has a glow to it. If you do have blemishes that you really want to cover up, then you can get a nude or a foundation that matches your skin tone the closest. Be sure to rub on a very light coat of this to your skin. Do not use any powder. The skin in the ‘70s had shine and looked clean. It had a natural shine to it that was considered beautiful. The ultimate goal is to have a clean face without using anything on it but moisturizer.
Blushes were not used in the ‘70s, nor were they a part of the makeup with fashion. Women did not go for a brightened cheek or face at all. If women wore makeup at all the only things that they were concerned about was pearlescent eye shadows that were shiny but subtle. These powders included a hint of glitter in them. They also changed from a nude lip in the ‘60s to giving the lips a little focus with a shimmering lip gloss that might have included a bit of glitter in it also.
A natural shine was what the ‘70s were all about. If you are trying to achieve a ‘70s makeup look, then you need to go for natural shine. Toss out the foundation and the powder and moisturize, giving your skin a clean shine. Use pearly shadows and lip gloss but don’t use black eyeliner or mascara. Go entirely natural.
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