Fashion Fabrics in the early 70s
With the space age in full swing, man-made fabrics were finding their way to the designers and out to the High Street stores. Here’s a selection of the new kids on the block as it were with descriptions courtesy of Burtons circa 1970.
Trevira – The great new Polyester Fabric
Uncrusheable, shape-retaining, and impeccably behaved, dresses containing Trevira have that beautiful, expensive look that lasts for a long, long time. In addition, they’re machine washable, shrink-resistant; need little or no ironing, which means that they’re very, very practical.
Crimplene – Fashion’s favourite easy-care fibre.
You can machine-wash it. Just tumble or drip dry and it won’t shrink and won’t crease either. And it needs little or no ironing because Crimplene comes up fresh, new looking and in perfect shape, time after time after time.
Terlenka – The marvellous new Polyester jersey
Soft and light and easy to handle, Terlenka has a perfect luxury finish, is uncrushable and shape retaining. All this and easy care too, because Terlenka is machine washable, never shrinks, can be tumbled or drip-dried and stays in immaculate shape, forever.
Courtelle’s easy care good looks make it the perfect fabric for fashion knitwear. It’s easy to wash, won’t shrink or stretch and stays soft and luxurious – always.
Soft luxurious Orlon won’t shrink, won’t stretch. It’s lightweight and warm. Colours stay clear and bright. Always. And you hardly need to iron it at all.
Crinkle Nylon adds a new dimension to knitwear with an exciting lustre finish, and a soft luxurious feel. It’s really easy to care for too. Machine washable, fast drying and never loses its beautiful shape.
Knitwear made in Tricel is cool and comfortable, easy to wash and fast drying. It won’t shrink or stretch, resists soiling and stays fresh, immaculate and wrinkle free.
Bri-Nylon is strong, hardwearing and crease resistant. It’s fully machine washable, fast drying and needs little or no ironing.